Unbox Therapy has become one of the biggest names in tech reviews on YouTube. His success stems from a combination of innovative content, strategic brand partnerships, and an enormous audience.
In this article, we’ll take a closer look at how he built his YouTube empire and explore the various streams contributing to his impressive net worth. We’ll also break down the role of sponsorship deals and affiliate marketing in growing his income.
Here at PBC, our goal is to provide you with an in-depth analysis of Unbox Therapy net worth and the journey that has propelled him to the top of the YouTube world.
Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Lewis George Hilsenteger |
| Popular Name | Unbox Therapy |
| Gender | Male |
| Birth Date | May 6, 1985 |
| Age | 39 |
| Parents | N/A |
| Siblings | N/A |
| Birthplace | Newmarket, Ontario, Canada |
| Nationality | Canadian |
| Ethnicity | N/A |
| Education | Toronto School of Art |
| Marital Status | Married |
| Spouse | N/A |
| Children | Two sons |
| Dating | N/A |
| Net Worth | $36 million |
| Source of Wealth | YouTube, Sponsorships, Investments |
| Height | N/A |
What is the Net Worth Of Unbox Therapy in 2024?
As of 2024, Unbox Therapy’s net worth is estimated at $36 million. This is primarily generated through his successful YouTube channel, brand partnerships, and affiliate marketing. In comparison to other top content creators, he stands out in the tech space.
While some YouTubers may have similar viewership, Unbox Therapy’s strategic monetization efforts have made him a standout figure in the industry.
Here are a few other notable YouTubers in comparison:
- Marques Brownlee
- Linus Tech Tips
- PewDiePie
- MrBeast
- Lew Later
For a more in-depth look at the most successful YouTube creators, check out our guide on the most influential YouTube stars.
Salary and Finance Overview
How He Built His YouTube Empire
Unbox Therapy’s rise to fame wasn’t an overnight success. Lewis Hilsenteger, the man behind the brand, started the YouTube channel in 2010.
His goal was to provide viewers with unfiltered, hands-on reviews of the latest tech products, creating a unique niche in the tech world. This strategic approach helped the channel stand out, especially with Jack McCann playing a pivotal role behind the camera.
By focusing on popular tech products and delivering in-depth reviews, he quickly built a massive audience, which today boasts over 21 million subscribers.
His Major Sources of Income
The majority of Unbox Therapy’s wealth comes from multiple revenue streams. His primary source is YouTube ad revenue, generated through the platform’s monetization. On average, Unbox Therapy earns around $4,300 per day, totaling approximately $1.5 million annually.
Additionally, sponsorships with major brands like Google, McDonald’s, and Intel contribute a significant portion to his income. By reviewing products and engaging with high-paying advertisers, his sponsorship deals remain a substantial part of his financial success.
Another notable income stream is affiliate marketing. Through product mentions and links in his video descriptions, he earns commissions on products sold, which adds to his annual earnings. This revenue is directly tied to his ability to influence tech buyers and promote various tech gadgets.
How His Content Became a Global Phenomenon
Unbox Therapy shot to global recognition in 2014 with the release of his iPhone 6 Bend Test video. This viral content not only sparked the infamous Bendgate controversy but also brought a significant influx of viewers to his channel.
The viral nature of this video, which garnered over 71 million views by 2019, positioned him as a leading figure in tech reviews. The consistent high-quality content since then has kept viewers returning, leading to significant increases in both subscribers and revenue.
The Role of Lew Later in His Success
Beyond Unbox Therapy, Lew Later is another venture where Lewis explores podcast-style tech discussions. This channel complements his main one by offering deeper insights into tech industry news and opinions.
Although smaller in size, Lew Later contributes an additional stream of revenue, earning approximately $30,000 per year.
The Importance of Brand Collaborations
Collaborating with brands like Google, Intel, and McDonald’s has been a key element of Unbox Therapy’s financial strategy. These partnerships not only provide sponsorship revenue but also enhance the credibility of his reviews.
By aligning with high-profile tech companies, he positions himself at the forefront of technology discussions, reinforcing the trust his audience places in his content.
How He Uses Investments to Grow His Wealth
Outside of YouTube, Lewis has wisely diversified his income streams by investing in stocks, bonds, and real estate. This strategic approach ensures long-term financial growth beyond the fluctuation of YouTube earnings.
These investments act as a safeguard, allowing him to grow his wealth even when ad revenue or sponsorship deals vary year by year.
The Technology Products He Reviews and Their Impact
The foundation of Unbox Therapy’s success is his detailed and engaging product reviews. By focusing on tech items that are both relevant and sought-after, he ensures that his content remains useful to his audience.
His reviews not only influence buying decisions but also attract advertisers, who see his influence as a valuable asset for promoting their products. The impact of these reviews goes beyond video views—they drive affiliate sales, brand loyalty, and further sponsorship opportunities.
FAQs About Unbox Therapy
How did Unbox Therapy become famous?
He gained fame through his iPhone 6 Bend Test video, which went viral in 2014 and sparked the Bendgate controversy.
What are his primary sources of income?
His primary sources of income are YouTube ad revenue, sponsorship deals, and affiliate marketing.
What is Lew Later?
Lew Later is a podcast-style YouTube channel where he discusses tech industry news and opinions.
How does Unbox Therapy collaborate with brands?
He collaborates with major brands like Google, McDonald’s, and Intel, reviewing their products and incorporating their sponsorships into his content.
What types of products does he review?
He reviews a wide range of technology products, including smartphones, laptops, and other consumer electronics.
What was the impact of his Bend Test video?
The Bend Test video sparked the Bendgate controversy and became one of his most-watched videos, significantly increasing his fame.
How has Unbox Therapy diversified his income?
Beyond YouTube, he has invested in stocks, bonds, and real estate, which contribute to his overall wealth.
How did Unbox Therapy start?
He was created in 2010 by Lewis Hilsenteger and Jack McCann, initially focusing on unboxing and reviewing tech products.
Conclusion
Unbox Therapy’s journey has been nothing short of impressive, and his financial success reflects the hard work and smart decisions he’s made along the way. If you’re curious to learn more or share your thoughts, feel free to leave a comment or explore additional content on pennbookcenter.com.
