Bradley Lamar Colburn, better known as The Rad Brad, has built an impressive career as a gaming YouTuber. With millions of subscribers and billions of views, he is one of the most influential content creators in the gaming industry.
His revenue streams come from multiple sources, including ad revenue, sponsorships, and merchandise sales. But just how much does he make?
In this article, PBC dives deep into The Rad Brad net worth, exploring his financial success, income sources, and how he compares to other gaming YouTubers.
The Rad Brad Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Bradley Lamar Colburn |
| Popular Name | The Rad Brad |
| Birth Date | February 10, 1987 |
| Age | 38 |
| Birthplace | Tuscaloosa, Alabama, U.S. |
| Nationality | American |
| Ethnicity | N/A |
| Education | Bachelor’s degree in Information Systems, Kennesaw State University |
| Marital Status | N/A |
| Spouse | N/A |
| Children | 1 daughter |
| Dating | N/A |
| Siblings | N/A |
| Parents | N/A |
| Height | N/A |
| Net Worth | $4.38 million (as of 2024) |
| Source of Wealth | YouTube, sponsorships, merchandise sales |
What is the Net Worth of The Rad Brad in 2025?
As of 2024, The Rad Brad’s net worth is estimated at $4.38 million, according to SocialBlade and other industry sources. His income primarily comes from YouTube ad revenue, sponsorships, and his merchandise sales.
When compared to other gaming YouTubers, his earnings are significant but not at the top tier of the industry. While he has a dedicated fanbase, some creators with larger followings earn substantially more through additional business ventures.
Related Influencers in the Gaming Industry:
- Cartoonz
- TetraNinja
- Gaming Nacho
- PewDiePie
- Markiplier
- Jacksepticeye
- Ninja
- Ubisoft (as a partner brand)
- VG247 (media coverage)
- VentureBeat (media coverage)
For more comparisons of gaming content creators and entertainment industry figures, check out this list of the wealthiest influencers in the industry.
The Rad Brad Wealth, Salary, and Financial Overview
How Much Does He Earn from YouTube?
His YouTube channel is his primary source of income. With 13.7 million subscribers and 6.4 billion total views, his earnings from ad revenue alone are substantial.
According to SocialBlade:
- Estimated monthly income: $4K – $64.4K
- Estimated annual earnings: $48.3K – $772.3K
His earnings fluctuate based on views, CPM (cost per thousand views), and YouTube’s advertising policies. The more engagement his videos receive, the higher his revenue.
What Are His Main Sources of Income?
Beyond YouTube ads, The Rad Brad generates income through:
Sponsorships & Brand Deals
- Companies pay for promotional content
- Gaming brands collaborate with him for early access reviews
Merchandise Sales
- Owns a line of T-shirts and gaming-related products
Affiliate Marketing
- Earns commissions from links in video descriptions
How Do YouTube Gamers Like Him Make Money?
Gaming YouTubers have multiple revenue streams, including:
- YouTube Partner Program: Earns from ads on videos
- Sponsorships: Partnering with gaming brands
- Merchandise Sales: Selling personalized products
- Affiliate Links: Promoting gaming gear or digital products
Each of these income sources contributes to a YouTuber’s overall wealth.
How Do His Earnings Compare to Other Gaming YouTubers?
While he has a strong following, he earns less than top gaming YouTubers like PewDiePie or Ninja. Some creators have diversified income streams beyond YouTube, investing in businesses or launching their own platforms.
What Role Do Subscribers and Views Play in His Earnings?
More subscribers generally lead to:
- Higher ad revenue
- More sponsorship opportunities
- Increased merchandise sales
However, his income is also heavily tied to watch time and engagement, making consistency key in maintaining his revenue.
How Has His Income Changed Over the Years?
Since starting in 2010, his earnings have steadily grown. Key milestones include:
- 2011: Received Silver Play Button (100K subscribers)
- 2013: Reached 1M subscribers (Gold Play Button)
- 2019: Hit 10M subscribers (Diamond Play Button)
- 2024: 13.7M subscribers and 6.4B total views
His ability to adapt to new gaming trends has helped sustain his growth.
What Are the Challenges in Maintaining YouTube Revenue?
Despite his success, challenges include:
- YouTube ad policy changes impacting revenue
- Fluctuating sponsorship deals
- Market saturation with increasing competition in gaming content
How Does He Monetize His Gaming Content?
To maximize earnings, he:
- Focuses on highly anticipated games
- Uploads consistently to maintain audience engagement
- Collaborates with gaming brands for exclusive content
These strategies keep his channel profitable and growing.
Conclusion
The Rad Brad has built a successful career as a gaming YouTuber, with a net worth of $4.38 million as of 2024. His earnings come from YouTube ads, sponsorships, and merchandise sales. As the gaming content industry evolves, his ability to adapt will determine his long-term financial success.
Want to stay updated on celebrity finances? Visit Pennbookcenter.com for more exclusive insights!
