Tati Westbrook has made quite an impact on the beauty world, and her financial growth is a testament to her influence. With a massive YouTube following and successful ventures like Halo Beauty and Tati Beauty, she has built a formidable financial empire.
At PBC, we dive into her business ventures, earnings from her YouTube channel, and how her personal life and controversies have shaped her financial journey.
Let’s explore how Tati Westbrook net worth has evolved and what has contributed to her wealth.
Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Tania Aleksandra Krievins |
| Popular Name | Tati Westbrook |
| Gender | Female |
| Birth Date | February 14, 1982 |
| Age | 42 |
| Parents | Cindy, Janis |
| Siblings | Larisa, Sabrina, Erika |
| Birthplace | Seattle, Washington, United States |
| Nationality | American |
| Ethnicity | Latvian |
| Education | Henry M. Jackson High School |
| Marital Status | Married |
| Spouse | James Westbrook |
| Children | Stepson, Tyler |
| Dating | N/A |
| Net Worth | $12 million |
| Source of Wealth | YouTube, Halo Beauty, Tati Beauty |
| Height | 1.73 m |
What is the Net Worth of Tati Westbrook in 2024?
As of 2024, Tati Westbrook has amassed a net worth of around $12 million. Her wealth has come from a combination of her highly successful YouTube channel, her makeup line Tati Beauty, and her supplement company Halo Beauty. Compared to other beauty influencers, Tati’s success is significant but still falls short of a few of her peers in the beauty industry.
Here are some of the people closely related to her in this field:
- James Charles
- Jeffree Star
- Shane Dawson
- Jaclyn Hill
- NikkieTutorials
- Manny MUA
- Laura Lee
- Michelle Phan
- Huda Kattan
For a broader comparison, check out this article on the most successful YouTubers in the world here.
Salary and Finance Overview
How She Built Her Financial Empire
Tati Westbrook didn’t start with vast wealth; instead, she grew her empire from the ground up. She began as an image consultant, which paved the way for her to launch her YouTube channel, GlamLifeGuru (now simply Tati).
This channel became the foundation of her financial success, with beauty product reviews, tutorials, and advice attracting millions of subscribers and billions of views.
Her growth on YouTube was significant, hitting milestones like 100,000 subscribers in 2013 and crossing 1 million in 2016.
Today, with over 8.17 million subscribers and more than 1.5 billion views, Tati earns between $1 million and $2 million annually from ads, sponsorships, and brand partnerships on her channel alone.
Major Business Ventures and Their Contribution to Her Wealth
Tati’s entrepreneurial spirit led to the creation of Halo Beauty Inc. in 2018, a vitamin supplement company that specializes in beauty-related health products. The supplements, marketed as cruelty-free, vegan, and gluten-free, targeted beauty-conscious consumers and contributed significantly to her overall wealth.
Halo Beauty offers various boosters for hair, skin, and nails, which quickly became popular in the beauty community.
In addition to Halo Beauty, Tati launched her own makeup line, Tati Beauty, in 2019. Her textured neutrals palette sold out quickly, bringing in substantial revenue. However, due to legal battles and the pandemic, Tati Beauty was closed in 2021, ending what could have been a continued source of wealth.
Income from YouTube and Other Media Appearances
YouTube continues to be a lucrative source of income for Tati. In addition to ads and sponsorships, she has leveraged her platform to launch her beauty businesses.
Her estimated $1 million to $2 million yearly earnings from YouTube include brand deals and sponsored content, which have made her one of the most successful beauty influencers on the platform.
Outside of YouTube, Tati made media appearances that added to her portfolio. She was featured on Amazon’s Style Code Live as a beauty correspondent and appeared on shows like Greek and Unsolved Mysteries. These appearances, though less impactful than her beauty empire, contributed to her early career visibility.
Impact of Her Feuds and Controversies on Her Financial Journey
Not all of Tati’s financial journey has been smooth. Her infamous feud with James Charles in 2019 resulted in subscriber shifts on both sides, with Tati gaining 4 million subscribers within a week after releasing the Bye Sister… video.
However, this was followed by a backlash and loss of over a million subscribers, affecting her YouTube earnings.
Additionally, legal troubles involving Halo Beauty co-founder Clark Swanson led to a lawsuit in 2020. The lawsuit strained her business ventures and, although it was settled out of court in 2024, it impacted both her reputation and finances.
Real Estate Investments and Lifestyle Choices
Tati’s financial success is reflected in her real estate investments. In 2020, she purchased a home in Sherman Oaks, Los Angeles, for $3.3 million and sold it for $3.8 million later that year.
In 2022, she bought another property in Texas for $2 million, showcasing her preference for luxurious homes. Her real estate transactions have proven to be smart investments, further elevating her wealth and status.
FAQs About Tati Westbrook
What led to the closure of Tati Beauty?
Tati Beauty closed in 2021 due to a combination of the COVID-19 pandemic and ongoing legal battles related to the brand.
What products does Halo Beauty offer?
Halo Beauty offers a range of vitamin supplements, including Immunity Boosters, Hair, Skin & Nails Boosters, and Body & Brain Boosters. All products are cruelty-free and vegan.
What is Tati’s relationship with James Charles?
Tati and James Charles had a public feud in 2019, which severely impacted both their careers. Although Tati apologized later, the controversy remained significant in her career.
How many subscribers does Tati have on YouTube?
As of 2024, Tati Westbrook has over 8.17 million subscribers on her YouTube channel, amassing more than 1.5 billion views.
How did legal troubles affect her businesses?
Tati faced legal issues with her former business partner Clark Swanson over Halo Beauty. This lawsuit, along with other legal challenges, affected her business operations.
What is her ethnic background?
Tati Westbrook is of Latvian descent, and her parents met at a Latvian dance.
Who is her spouse?
Tati is married to James Westbrook, whom she wed in 2017. They share a stepson, Tyler.
Conclusion
Tati Westbrook’s financial journey reflects her rise as one of the most influential beauty figures on YouTube. Her ventures into beauty and health have propelled her success. If you’re interested in learning more or sharing your thoughts, feel free to interact by leaving a comment or exploring other exciting content at pennbookcenter.com.
