Tati Westbrook is a name many recognize from her influential role in the beauty and YouTube industries.
Known for her makeup tutorials and beauty reviews, she has turned her passion into a thriving business. But what is Tati Westbrook net worth in 2025?
Along with her success on YouTube, Tati has expanded into cosmetics, vitamin supplements, and other entrepreneurial ventures.
In this article, we will delve into her financial journey, including her income sources, business successes, and what factors have shaped her wealth.
Tati Westbrook Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Tania Aleksandra Krievins |
| Popular Name | Tati Westbrook |
| Birth Date | February 14, 1982 |
| Age | 42 |
| Birthplace | Seattle, Washington, USA |
| Nationality | American |
| Ethnicity | Latvian descent |
| Education | N/A |
| Marital Status | Married |
| Spouse | James Westbrook |
| Children | Stepson, Tyler |
| Dating | No known dating history |
| Siblings | Three sisters |
| Parents | Cindy Krievins |
| Height (meters) | 1.73 m |
| Net Worth | $12 million (estimated) |
| Source of Wealth | YouTube, Business, Beauty Industry |
What is the Net Worth of Tati Westbrook in 2025?
Tati Westbrook’s net worth in 2025 is estimated to be around $12 million.
This places her among the top influencers in the beauty industry, though she is not the highest-earning celebrity in her field.
Compared to other YouTube and beauty moguls, Tati’s wealth reflects her successful career and diversified ventures, but she still lags behind some of the wealthiest personalities in entertainment.
She is often mentioned alongside other prominent figures such as:
- James Charles
- Jeffree Star
- Shane Dawson
- Zoella (Zoe Sugg)
- Jaclyn Hill
For more insights on celebrity finances, check out our article on the richest people in entertainment here.
Tati Westbrook Wealth, Salary, and Financial Overview
Tati Westbrook’s Earnings from YouTube
Tati’s YouTube channel, originally called GlamLifeGuru, has amassed over 1.5 billion views and 8.07 million subscribers.
This success has resulted in a significant income, estimated at $1-2 million annually from ad revenue, sponsorships, and collaborations.
She has been a leading figure in the beauty community, often regarded as one of the early pioneers of beauty-related content on YouTube.
Her channel focuses on makeup tutorials, beauty reviews, and product launches, contributing to her sustained popularity and earnings.
As her channel grew, so did her influence in the beauty industry, making her a sought-after partner for brands in the beauty space.
Tati Westbrook’s Business Ventures and Their Financial Impact
Tati Westbrook did not stop at YouTube. In 2018, she co-founded Halo Beauty, a line of vitamin supplements designed to improve hair, skin, and nails.
Despite initial success, the company faced legal challenges, including a lawsuit involving Tati and her husband, James Westbrook, which has caused some financial turbulence.
In 2019, she launched her cosmetics brand, Tati Beauty, with an initial product release being an eyeshadow palette.
Unfortunately, the brand faced challenges, and in 2021, Tati announced it was closing due to the COVID-19 pandemic and legal battles.
Despite this setback, her entrepreneurial spirit remains intact, with Halo Beauty continuing to sell supplements globally.
Tati Westbrook’s Salary from Collaborations and Sponsorships
In addition to her income from YouTube and business ventures, Tati’s sponsorships and collaborations significantly boost her earnings.
She has worked with multiple brands in the beauty and wellness sectors.
For example, her partnership with SugarBearHair became controversial in 2019, leading to a public fallout with fellow beauty influencer James Charles.
However, Tati’s role in these partnerships has always been financially lucrative, contributing substantially to her wealth.
Tati Westbrook’s Financial Management
As an entrepreneur, Tati has shown strategic financial management. She invested in real estate and her business ventures.
Her property dealings, including buying and selling homes in Sherman Oaks and Burleson, Texas, reflect a diversified portfolio.
These ventures, combined with her investments in Halo Beauty, demonstrate Tati’s ability to generate wealth through different channels, even in times of public scrutiny and legal challenges.
Despite setbacks in her cosmetics line, she has managed to maintain a strong foothold in the beauty industry.
Conclusion
Tati Westbrook has navigated a unique path to success, combining her passion for beauty with smart financial decisions.
Her wealth in 2025 reflects the culmination of her work in YouTube, beauty products, and business ventures.
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