What happens when talent, timing, and TikTok combine? You get Olivia Dunne. Her explosive rise in fame has made her one of the most intriguing figures in college sports and beyond.
In this article, Pennbook dives deep into Olivia Dunne net worth, unpacking how she built her wealth, what drives her income, and what her future could look like.
Olivia Dunne Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Olivia Paige Dunne |
| Popular Name | Livvy Dunne |
| Birth Date | October 1, 2002 |
| Age (as of 04/02/2025) | 22 |
| Birthplace | Westwood, New Jersey, U.S. |
| Nationality | American |
| Ethnicity | N/A |
| Education | Louisiana State University |
| Marital Status | Unmarried |
| Spouse | N/A |
| Children | N/A |
| Dating | Paul Skenes |
| Siblings | Older sister |
| Parents | N/A |
| Height (meters) | 1.68 m |
| Net Worth | $6 million |
| Source of Wealth | Gymnastics, Social Media, NIL Deals |
What is the Net Worth Of Olivia Dunne in 2025?
As of 2025, Olivia Dunne is estimated to have a net worth of $6 million.
Her wealth primarily comes from NIL endorsements, social media influence, and her gymnastics career with LSU. Olivia is not just a standout athlete—she’s also a powerhouse in the world of influencer marketing.
While other college athletes earn through traditional sponsorships, she has taken the spotlight by monetizing her brand smartly across multiple platforms.
For comparison, her partner Paul Skenes and other high-profile collegiate athletes have yet to reach her earnings. She’s even outpaced some rising pro athletes when it comes to online revenue.
Related public figures:
- Paul Skenes
- Jayden Daniels
- Angel Reese
- Flau’jae Johnson
- Alia Armstrong
- Nastia Liukin
- Simone Biles
- Craig Zappa
- Livvy Dunne’s sister
- Jay Clark
For more on other successful names in sports and entertainment, check out our feature on some of the wealthiest celebrity profiles.
Olivia Dunne Wealth, Salary and Financial Overview
How she became the highest-paid college athlete
Olivia’s path began early, starting gymnastics at age three and eventually joining the U.S. Junior Women’s National Team in 2017.
She made waves during her time in national competitions and smoothly transitioned into the NCAA as part of the LSU Tigers. However, her rise as a financial icon accelerated when she smartly leveraged TikTok in 2020, coinciding with the NCAA’s decision in 2021 to allow athletes to profit from their name, image, and likeness.
She rapidly grew her social presence to over 13 million followers across platforms. That gave her an unmatched edge in landing lucrative NIL deals and positioned her ahead of competitors who didn’t build an online persona.
What she earns from brand endorsements and sponsorships
Endorsements have been her goldmine. Olivia inked major deals with Vuori, Bodyarmor, Grubhub, and American Eagle. She even became WME Sports’ first NIL athlete. These collaborations didn’t just bring brand value—they brought in millions. It’s been reported that a single post on her social media could net over $500,000.
Her partnerships aren’t just cosmetic—they’re authentic brand alignments. And that’s what keeps more companies coming back. Olivia’s brand is young, athletic, fashionable, and marketable. That’s a rare mix.
How social media drives her financial success
TikTok and Instagram are more than social apps for her—they’re money machines. With 8 million followers on TikTok and 5.3 million on Instagram, Olivia taps into a massive audience. Her blend of gymnastics clips, lifestyle content, and branded campaigns makes her feed not just entertaining, but extremely profitable.
Her fans aren’t just passive observers—they’re buyers. That gives Olivia an active ROI in every post she makes, whether it’s about a sports drink or activewear. This powerful engagement is why brands are eager to pay a premium.
How NCAA’s NIL rule change reshaped her earning power
When the NCAA lifted its ban on athlete endorsements in 2021, few athletes were as ready as Olivia. She capitalized immediately, building on her strong social presence. That quick pivot made her the highest-paid female college athlete and helped her create long-lasting partnerships with major brands.
Her signing with WME Sports wasn’t just another deal—it was a statement. Soon after, she launched The Livvy Fund, an initiative that helps connect other female student-athletes with endorsement opportunities. That kind of leadership has made her a symbol of empowerment within college athletics.
The role of her public image in sustaining financial growth
A big reason for Olivia’s continued relevance is her public image. She’s not just on the floor routines—she’s in Sports Illustrated’s Swimsuit Edition, on Forbes 30 Under 30, and in the headlines. At LSU, her fame even required additional security during meets due to overwhelming fan presence.
Controversy hasn’t been far either. Her sponsored TikTok for Caktus.AI stirred academic concerns at LSU. But instead of derailing her, it highlighted her reach and influence. Olivia knows how to navigate public attention, keeping her brand intact and growing.
Her financial future beyond college athletics
Looking ahead, Olivia’s brand is primed for expansion. From modeling to potential hosting or business ventures, the options are open. Her relationship with Paul Skenes adds to the appeal of a rising sports power couple, and fans love it.
While her gymnastics chapter might close in the coming years, her influence and income streams are just beginning to take off. Expect more partnerships, media appearances, and possibly a move into entrepreneurship.
Conclusion
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