Liver King has built a massive online presence, promoting his ancestral lifestyle and raw meat diet. But beyond his social media fame, how does he actually make money?
From supplement sales to fitness coaching, his business empire has turned him into a millionaire. In this article, PBC dives into Liver King net worth, wealth, salary, and financial overview, uncovering the numbers behind his success and what’s fueling his fortune.
Liver King Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Brian Johnson |
| Popular Name | Liver King |
| Birth Date | 1976 or 1977 |
| Age | 47–48 (as of 03/13/2025) |
| Birthplace | Ceiba, Puerto Rico |
| Nationality | American |
| Ethnicity | N/A |
| Education | Studied biochemistry at Texas Tech University |
| Marital Status | Married |
| Spouse | Barbara Johnson |
| Children | Two sons |
| Dating | N/A |
| Siblings | One brother |
| Parents | Philip D. Johnson (deceased) |
| Height | N/A |
| Net Worth | $10 million |
| Source of Wealth | Social media, supplement business, coaching, endorsements |
What is the Net Worth Of Liver King in 2025?
As of 2025, Liver King’s net worth is estimated at $10 million. His fortune comes from multiple revenue streams, including his Ancestral Supplements business, Heart & Soil, and earnings from social media platforms like TikTok and YouTube.
Compared to other fitness influencers, his wealth is impressive, though not at the level of top-earning celebrities in the fitness industry.
Here are some individuals and companies related to Liver King’s career and financial success:
- Paul Saladino
- Ancestral Supplements
- Heart & Soil
- TikTok
- YouTube
- Fitness Coaching Industry
- Nutritional Supplements Market
- Regenerative Agriculture Advocates
- Online Health Influencers
- Wellness Brands
Interested in more wealthy personalities? Explore the richest celebrities in 2025.
Liver King Wealth, Salary, and Financial Overview
How Does He Make Money?
Liver King’s primary income comes from selling supplements, monetizing social media, and offering coaching programs.
His company, Ancestral Supplements, sells grass-fed beef organ supplements, which align with his ancestral diet philosophy. Additionally, he co-owns Heart & Soil, another supplement brand.
On social media, he has millions of followers across TikTok and YouTube, earning revenue from sponsorships, brand collaborations, and ad views. His coaching services and wellness programs add another stream of income, catering to individuals looking to adopt his extreme lifestyle.
His Business Ventures and Investments
Liver King is not just a fitness influencer—he’s a businessman. His biggest success is Ancestral Supplements, which markets organ-based nutritional products to health-conscious consumers.
His second company, Heart & Soil, follows a similar model, selling nutrient-dense supplements made from animal organs.
Beyond supplements, Liver King has invested in regenerative agriculture and sustainable farming, aligning with his belief in ancestral eating.
His businesses capitalize on the growing health and fitness industry, where demand for natural and high-protein diets continues to rise.
Salary and Earnings Breakdown
While Liver King’s exact salary remains undisclosed, his earnings come from multiple sources:
- TikTok & YouTube Ad Revenue: With millions of views, he earns from advertisements and brand partnerships.
- Supplement Sales: His primary revenue stream, estimated to generate millions in sales annually.
- Coaching & Wellness Services: Offers customized health programs for individuals interested in his fitness philosophy.
Despite controversies surrounding his steroid use and fitness claims, his business remains profitable, attracting dedicated followers willing to buy into his brand.
His Lifestyle and Spending Habits
Liver King’s lifestyle is as extreme as his brand. He lives in an 8,300-square-foot Spanish revival-style mansion in Texas, designed like a medieval fortress.
His home includes a boxing ring in the living room, walls decorated with weapons, and four Dobermans guarding the property.
He famously sleeps on wooden slats instead of a mattress, reinforcing his commitment to ancestral living. However, one of his most notorious expenses is his use of performance-enhancing drugs.
In 2022, leaked emails revealed he was spending $11,000 per month on steroids and testosterone—a significant financial commitment.
Financial Controversies and Lawsuits
Liver King’s financial success hasn’t come without controversy. In 2022, he was sued for $25 million after admitting to steroid use despite previously denying it.
The lawsuit accused him of misleading consumers into believing his physique was achievable through diet alone. However, the lawsuit was later dropped, and his business continued to thrive.
Public opinion on him remains divided—some admire his business acumen, while others criticize his deceptive marketing. Regardless, his brand remains influential in the fitness and health industry.
The Future of His Wealth and Business
Liver King’s financial future depends on the longevity of his Ancestral Supplements business and his social media presence. As the fitness industry evolves, he may need to adapt to new trends while addressing past controversies.
His supplement brands could expand into new markets, especially as interest in carnivore and ancestral diets continues to grow.
However, maintaining credibility will be crucial, as past scandals have made some consumers skeptical of his claims.
Conclusion
Liver King’s wealth comes from supplements, social media, and fitness coaching, making him a multi-millionaire despite controversies.
His business empire continues to grow, but future success will depend on trust and innovation. Want to explore more celebrity finances? Visit Pennbookcenter.com for the latest updates.
