Kendall Jenner is one of the most recognizable faces in fashion and entertainment.
But how much does she actually make? Kendall Jenner net worth has skyrocketed over the years thanks to modeling, social media deals, and business ventures like 818 Tequila.
But what are her main sources of income, and how does she spend her millions? Let’s take a deep dive into her financial empire.
Kendall Jenner Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Kendall Nicole Jenner |
| Popular Name | Kendall Jenner |
| Birth Date | November 3, 1995 |
| Age | 28 (as of February 26, 2025) |
| Birthplace | Los Angeles, California, USA |
| Nationality | American |
| Ethnicity | Caucasian |
| Education | Sierra Canyon School (Homeschooled, Graduated 2014) |
| Marital Status | Unmarried |
| Spouse | N/A |
| Children | N/A |
| Dating | Previously linked to Harry Styles, Ben Simmons, Devin Booker |
| Siblings | Kylie Jenner, 8 half-siblings |
| Parents | Kris Jenner, Caitlyn Jenner |
| Height | 1.80 meters |
| Net Worth | $60 million (estimated 2025) |
| Source of Wealth | Modeling, business ventures, social media, TV |
What is the Net Worth of Kendall Jenner in 2025?
Kendall Jenner’s net worth in 2025 is estimated to be $60 million.
This places her among the wealthiest figures in the fashion industry. Her earnings come primarily from modeling contracts, business ventures like 818 Tequila, and lucrative endorsement deals with brands like Estée Lauder and Calvin Klein.
Compared to her famous siblings, Kendall’s wealth is substantial but still behind Kim Kardashian’s billion-dollar fortune.
However, her focus on fashion and business instead of reality TV has helped her maintain a steady financial rise.
Other Related Celebrities & Companies
- Kylie Jenner
- Kim Kardashian
- Kris Jenner
- Estée Lauder
- Victoria’s Secret
- Calvin Klein
- 818 Tequila
- The Society Management
- Vogue
- Hulu
For more high-profile fortunes, check out the wealthiest celebrities in the world.
Kendall Jenner Wealth, Salary, and Financial Overview
How Much Does She Earn Per Year?
Kendall Jenner’s annual earnings fluctuate depending on modeling contracts, endorsements, and business profits.
In recent years, she has earned between $10 million and $22 million annually.
She first appeared on Forbes’ list of highest-paid models in 2015 with a $4 million income, and by 2017, she became the world’s highest-paid model, surpassing Gisele Bündchen.
Her main revenue streams include:
- High-fashion runway shows and campaigns
- Instagram-sponsored posts ($100K-$250K per post)
- Profits from 818 Tequila and Kendall + Kylie fashion brand
What Are Her Main Sources of Income?
Kendall Jenner’s wealth comes from multiple sources:
Modeling Contracts
She has worked with Estée Lauder, Calvin Klein, Victoria’s Secret, Givenchy, and Chanel. These brands pay top dollar for her presence on the runway and in campaigns.
Social Media Sponsorships
With over 250 million Instagram followers, she earns big money from sponsored posts. Brands like Fendi, Marc Jacobs, and La Perla have paid her six-figure sums for promotions.
Business Ventures
Her most successful investment is 818 Tequila, which launched in 2021 and has since expanded internationally. She also co-founded the Kendall + Kylie fashion line, partnering with Topshop and PacSun.
How Much Does She Make From Social Media and Endorsements?
Kendall’s Instagram posts are a major income stream, with reports suggesting she charges $100K-$250K per sponsored post. In 2017, she was controversially paid $250K to promote the Fyre Festival, which later turned out to be a disaster.
Her endorsement deals include:
- Estée Lauder (long-term ambassador)
- Calvin Klein (major campaigns since 2015)
- Victoria’s Secret (frequent runway appearances)
- Marc Jacobs, Fendi, and La Perla
What Business Ventures Does She Own?
Jenner has successfully transitioned into entrepreneurship with:
- 818 Tequila – A premium tequila brand that has gained global recognition.
- Kendall + Kylie Fashion Line – A clothing brand co-founded with Kylie Jenner, sold at retailers like Topshop and PacSun.
- Real Estate Investments – Multiple properties in Beverly Hills and Hollywood Hills.
How Does She Invest Her Money?
Kendall is not just about making money—she invests it wisely in:
- Luxury Real Estate – She owns a Beverly Hills mansion ($8.55 million) and previously sold a Hollywood Hills home for $6.85 million.
- High-End Cars – Including Ferraris and Rolls-Royces.
- Fashion & Art – She collects designer items and exclusive artworks.
What Factors Influence Her Financial Growth?
Several factors have helped Kendall build and sustain her fortune:
- Family Influence – Managed by Kris Jenner, who is known for negotiating major deals.
- Fashion Industry Demand – Her work with major luxury brands keeps her financially secure.
- Social Media Impact – Her massive following translates into millions in sponsorship deals.
How Has Her Earnings Changed Over Time?
Kendall’s financial growth has been steady:
- 2011 – $500K
- 2015 – $13M
- 2017 – $23M (Highest-paid model)
- 2020 – $45M
- 2025 – Estimated $60M
How Does She Spend Her Money?
While Kendall is known for her low-key personality, she enjoys spending on:
- Luxury travel – Private jets and exotic vacations.
- Designer fashion – Chanel, Prada, and custom pieces.
- Philanthropy – She has donated to various charities.
Conclusion
Kendall Jenner’s financial success is a mix of modeling, business acumen, and social media power.
Her career shows no signs of slowing down, with 818 Tequila and high-end endorsements keeping her at the top. Want more insights into celebrity wealth? Visit Pennbook for the latest updates!
