Juicy J’s rise to fame is one of the most fascinating stories in the music industry. From his beginnings as a member of Three 6 Mafia to his successful solo career and profitable business ventures, Juicy J has made a name for himself both in front of and behind the microphone.
His net worth in 2025 continues to reflect his multifaceted career, filled with collaborations, investments, and hits.
In this article, PBC takes an in-depth look at Juicy J’s wealth, financial achievements, and how he built his fortune.
From his breakthrough with Three 6 Mafia to investments in CORE Hydration, we’ll explore how his financial portfolio has expanded. Ready to dive into Juicy J’s net worth and finances? Let’s take a closer look.
Juicy J Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Jordan Michael Houston |
| Popular Name | Juicy J |
| Birth Date | April 5, 1975 |
| Age | 49 years old (as of 03/07/2025) |
| Birthplace | Memphis, Tennessee, U.S. |
| Nationality | American |
| Ethnicity | African American |
| Education | University of Memphis |
| Marital Status | Married |
| Spouse | Regina Perera |
| Children | One (born in 2018) |
| Dating | Regina Perera |
| Siblings | Patrick Earl Houston (Project Pat) |
| Parents | N/A |
| Height | 1.83 meters (6 ft 0 in) |
| Net Worth | Estimated at $20 million |
| Source of Wealth | Music, Business Ventures, Investments |
What Is the Net Worth of Juicy J in 2025?
Juicy J’s net worth is estimated at $20 million in 2025. This puts him among the notable figures in the rap world, with a financial portfolio that extends beyond music. While his primary source of income comes from his music career, he has also gained considerable wealth through business ventures like CORE Hydration.
Compared to other artists in the hip-hop world, his net worth stands at a solid position, reflecting his years of dedication to both his musical craft and business acumen.
Artists like Wiz Khalifa, Lil Wayne, and Nicki Minaj also share the spotlight in terms of wealth, but his unique investments set him apart.
Notable people/companies linked to his career and wealth:
- Three 6 Mafia
- Wiz Khalifa
- Lil Wayne
- Nicki Minaj
- Katy Perry
For more on the wealth of top names in the music industry, check out our richest celebrities list.
Juicy J Wealth, Salary, and Financial Overview
How Did He Become Wealthy?
Juicy J’s wealth is a product of hard work, talent, and smart business decisions. He co-founded Three 6 Mafia in 1991, and the group’s success played a major role in his rise to financial prominence.
Their music, characterized by hard-hitting beats and gritty lyrics, resonated with fans, resulting in albums like Music Stylez and When the Smoke Clears which went gold and platinum.
As part of Three 6 Mafia, he achieved many milestones, including winning an Academy Award for the song It’s Hard Out Here for a Pimp. This recognition opened more doors for him, both as a solo artist and in business ventures.
His Business Ventures
In addition to his music career, Juicy J has made significant strides in the business world. His investment in CORE Hydration, a premium bottled water company, was a game-changer.
Though the initial investment was uncertain, the acquisition of CORE Hydration by Keurig Dr. Pepper for $525 million in 2020 made him a substantial return on his investment.
He’s often said that it was the best financial decision he ever made, proving his savvy beyond the music industry.
Real estate has also played a part in his wealth. He purchased a $2 million Tuscan-style home in Sherman Oaks, California, back in 2007, and the property has grown in value. The house, with its cathedral-style entry and views of surrounding canyons, remains one of his key assets.
How Much Does He Earn from His Music Career?
He continues to rake in income from his music career. His solo albums, especially Stay Trippy (2013), have brought him millions in sales and streaming royalties.
His 2013 single Bandz a Make Her Dance was a massive hit, topping the charts and making him a household name outside of Three 6 Mafia.
Collaboration has also played a huge role in his earnings. By working with artists like Wiz Khalifa, Katy Perry, and Lil Wayne, his career has expanded into new markets. His features on tracks like Dark Horse with Katy Perry helped broaden his appeal, contributing significantly to his income.
What Are His Salary and Financial Status?
While exact figures for Juicy J’s salary aren’t public, it’s clear that touring and live performances have been key contributors to his earnings. Like many artists, he has a lucrative income from concerts and shows, which supplements his album sales and royalties.
Being a multifaceted artist, he also earns from endorsements and sponsorships, which boost his income. His diversified income sources help him maintain a high financial standing, ensuring that he stays relevant in an ever-evolving industry.
Conclusion
Juicy J’s journey from Memphis to a net worth of $20 million in 2025 is a testament to his hustle, business sense, and musical talent. Whether through his time with Three 6 Mafia, his successful solo career, or his sharp business investments, Juicy J has proven that he knows how to build and maintain wealth.
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