Cooper Hefner, the son of Playboy’s legendary founder, Hugh Hefner, has carved his own path in business, media, and entrepreneurship. While he is known for his family legacy, Cooper has worked hard to establish himself in the media world and military. Curious about his financial journey?
In this article, we’ll dive deep into Cooper Hefner net worth, his career, wealth sources, and how he continues to shape his financial future.
Cooper Hefner Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Cooper Bradford Hefner |
| Popular Name | Cooper Hefner |
| Birth Date | September 4, 1991 |
| Age | 33 |
| Birthplace | Los Angeles, California, USA |
| Nationality | American |
| Ethnicity | Caucasian |
| Education | Chapman University |
| Marital Status | Married |
| Spouse | Scarlett Byrne |
| Children | 3 (Betsy Rose, Marigold Adele, Blossom Pearl) |
| Dating | N/A |
| Siblings | Christie Hefner, Marston Hefner, David Hefner |
| Parents | Hugh Hefner, Kimberley Conrad |
| Height (m) | N/A |
| Net Worth | $5 million (2025 estimate) |
| Source of Wealth | Playboy Enterprises, Hefner Media Corporation, Hefner Capital, Military service |
What is the Net Worth of Cooper Hefner in 2025?
As of 2025, Cooper Hefner net worth is estimated at $5 million.
While this figure is a fraction of the wealth accumulated by his father, Hugh Hefner, who had a net worth of $50 million at the time of his death, Cooper has earned his place in the financial world through hard work and entrepreneurial ventures.
Despite not inheriting the Playboy Mansion or much of his father’s wealth, he built his financial portfolio through various businesses, such as Hefner Capital and Hefner Media Corporation.
Compared to other famous heirs, Cooper’s wealth is modest but impressive, especially considering his business endeavors outside the iconic magazine.
He has worked on innovative projects like StagDaily and is heavily involved in media startups, focusing on modern content and social events.
Here are some individuals and teams related to Cooper’s world that also have notable net worths:
- Hugh Hefner
- Playboy Enterprises
- Scarlett Byrne
- Hefner Capital
- Hefner Media Corporation
- StagDaily
- California State Military Reserve
- Tennessee State Guard
- Chapman University
- Icon Acquisition Holdings LLC
If you’re curious about other high-earning individuals, check out our ranking of the wealthiest individuals.
Cooper Hefner Wealth, Salary and Financial Overview
What is Cooper Hefner’s Source of Income?
Cooper Hefner’s financial journey stems primarily from his involvement in Playboy Enterprises and his own entrepreneurial ventures.
His early years saw him take on roles such as Chief Creative Officer and Chief of Global Partnerships, where he oversaw major changes in Playboy’s direction, including the controversial decision to feature nudity in the magazine again and introduce Playboy’s first transgender playmate.
These bold decisions contributed significantly to the company’s 39% increase in earnings in 2017.
In addition to Playboy, Cooper ventured into other media-related businesses. He founded Hefner Capital in 2023, a company that focuses on investments and content creation. His role as the CEO of Hefner Media Corporation further expanded his wealth.
Moreover, Cooper also established StagDaily, a platform aimed at Millennial audiences, focusing on content and social events.
How Much Does Cooper Hefner Earn?
Although specific salary numbers are not publicly available, Cooper’s earnings are likely substantial, especially considering his high-profile roles within Playboy Enterprises and his ownership stakes in various ventures.
He has also been actively involved in investments through Hefner Capital, which may generate income from different business sectors.
What Are Cooper Hefner’s Business Ventures and Their Financial Impact?
Beyond Playboy Enterprises, Cooper’s entrepreneurial spirit led him to establish several media platforms. The founding of Hefner Media Corporation allowed him to expand his reach beyond traditional media, tapping into the digital content world.
His startup Hop (Hefner Operations and Productions) was focused on events and content geared toward Millennials, though the project has since taken a backseat to his other business priorities.
His other financial venture, StagDaily, is another example of Cooper’s drive to capitalize on changing media consumption patterns. These ventures provide Cooper with multiple streams of income, diversifying his wealth beyond the Playboy brand.
How Did Cooper Hefner’s Military Service Impact His Wealth and Financial Path?
Cooper’s decision to join the United States Air Force in 2019 was a pivotal moment in his life. While military service may not directly translate to wealth, it marked a personal transformation for Cooper.
His participation in Operation Allies Welcome, which focused on the resettlement of Afghan refugees, highlighted his commitment to public service.
This experience, along with his ongoing involvement in the Tennessee State Guard, shaped his character and may have indirectly influenced his career choices and the way he approaches business today.
What Was Cooper Hefner’s Involvement in the Playboy Mansion Sale and Inheritance?
One of the most famous assets associated with the Hefner family is the Playboy Mansion, which was sold for $100 million in 2016.
Cooper did not benefit financially from this sale, as the mansion was owned by Playboy Enterprises rather than directly by Hugh Hefner.
Despite this, Cooper inherited a share of the company’s remaining assets after his father’s passing, including a portion of the Playboy brand and magazine legacy.
Cooper’s financial standing in 2025 can be attributed to both his own entrepreneurial ventures and the legacy of his father. However, his approach to business has been markedly different from that of his father, and his net worth reflects his personal efforts rather than inherited wealth.
What Other Assets Does Cooper Hefner Own?
In addition to his business interests, Cooper Hefner is also a real estate investor. He purchased a $2.14 million home in Los Angeles in 2021, adding to his portfolio of assets.
This move is typical for individuals in his wealth bracket, allowing for diversification beyond the stock market and business ventures.
Conclusion
Cooper Hefner’s financial journey reflects a blend of inherited legacy and personal ambition. While his wealth may not match the levels of his father’s, his career in media, business, and military service shows a continued drive to build and diversify his financial portfolio.
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