Carrie Underwood has evolved from a country music sensation to a multifaceted entrepreneur.
Her net worth in 2025 is fueled by her music career, business ventures, and public appearances.
Let’s dive into Carrie Underwood’s wealth, salary, and financial highlights, providing insight into how she built her empire.
Carrie Underwood Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Carrie Marie Underwood |
| Popular Name | Carrie Underwood |
| Birth Date | March 10, 1983 |
| Age | 42 years (as of 2025) |
| Birthplace | Muskogee, Oklahoma, United States |
| Nationality | American |
| Ethnicity | Caucasian |
| Education | Northeastern State University (Mass Communication) |
| Marital Status | Married |
| Spouse | Mike Fisher (Married in 2010) |
| Children | Isaiah Michael Fisher (born 2015), Jacob Bryan Fisher (born 2019) |
| Dating | N/A |
| Siblings | Two brothers (Shanna Underwood Means, Stephanie U. Shelton) |
| Parents | Carole Underwood, Stephen Underwood |
| Height (meters) | 1.59 meters |
| Net Worth | $120 million (as of 2024) |
| Source of Wealth | Music, endorsements, business ventures, book sales |
What is the Net Worth Of Carrie Underwood in 2025?
As of 2024, Carrie Underwood’s net worth is estimated to be around $120 million.
This wealth is accumulated through her highly successful music career, lucrative endorsement deals, and ventures like CALIA, her fitness clothing brand.
When compared to other country music superstars, Carrie has made a name for herself not just through music, but also through strategic business moves. Her net worth is on par with or surpasses many of her peers in the industry.
Other notable figures in the same financial league include:
- Mike Fisher
- Lionel Richie
- Luke Bryan
- Target
- Sketchers
- Nicole by OPI
- Find Your Path (book)
- American Idol
- CALIA by Carrie Underwood
- Sunday Night Football
For a broader look at celebrity finances, check out our guide on the wealthiest entertainers.
Carrie Underwood Wealth, Salary and Financial Overview
How Carrie Underwood Built Her Wealth Over the Years
Carrie Underwood’s journey to wealth began with her win on American Idol in 2005.
That victory catapulted her into the limelight, and her debut album Some Hearts became one of the best-selling country albums of all time. With chart-topping hits like Before He Cheats and Jesus, Take the Wheel, she quickly established herself as a household name. Over the years, Carrie’s success didn’t stop at music.
Her business ventures, including partnerships with brands like Target and Sketchers, and her fashion line CALIA by Carrie Underwood, helped her diversify her income. These ventures, along with her endorsement deals and acting roles, added millions to her wealth. Even now, she continues to tour and perform on high-profile platforms like Sunday Night Football, further boosting her income.
Carrie Underwood’s Major Sources of Income
Carrie’s main source of income comes from her music career.
This includes album sales, royalties, and performances. Carrie has earned millions from touring, with her live performances bringing in a substantial portion of her earnings.
In addition, her involvement with Sunday Night Football, where she sings the opening theme, brings in substantial earnings. Reports suggest she makes around $1 million per week for this gig, although exact figures remain unconfirmed.
Carrie also earns from her endorsement deals. She’s worked with top brands like Nintendo, Sketchers, and Target, bringing in millions over the years. Her partnership with CALIA by Carrie Underwood, a line of fitness apparel, is another notable source of income, although it’s unclear how much this venture contributes to her wealth in the present day.
Business Ventures Contributing to Carrie Underwood’s Wealth
Carrie’s strategic business ventures have allowed her to build a diversified portfolio. Her fitness apparel line CALIA launched in partnership with Dick’s Sporting Goods, was a major success. Though it was active until 2021, the earnings from CALIA played a significant role in her financial success. She also worked with Nicole by OPI to launch a line of nail polishes, another profitable venture.
Aside from fashion and beauty, Carrie’s book Find Your Path became a New York Times Best-Seller in 2020, adding another layer to her financial empire. The book, which focuses on fitness, healthy living, and finding balance, aligns with her brand and has resonated with fans and health-conscious readers alike.
Carrie Underwood’s Financial Success Beyond Music
Carrie’s wealth management strategy goes beyond music and business. She’s made savvy investments in real estate, with multiple properties under her name. While the details of her real estate dealings aren’t always public, it’s known that Carrie owns some luxurious properties in Nashville, Tennessee, and other locations.
Additionally, Carrie has ventured into television with her role as a judge on American Idol. Her involvement in the show in 2024 alongside Lionel Richie and Luke Bryan is another avenue contributing to her financial success. These types of high-profile roles elevate her brand and further enhance her earning potential.
Carrie Underwood’s Philanthropy and Charitable Work
Carrie has also shown a deep commitment to giving back. She’s involved in multiple charities, particularly those focused on children, education, and animal rights.
Some of her most notable charitable work includes her involvement with the Checotah Animal Welfare Society (CAWS), an organization dedicated to saving animals from abuse and neglect. Carrie’s philanthropic efforts highlight the generosity that comes alongside her financial success.
Conclusion
Carrie Underwood’s financial journey showcases how talent, smart business decisions, and strategic endorsements can lead to incredible wealth. Her story continues to inspire, and as her career evolves, her wealth and influence are likely to grow even more.
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