How did Alexis Dejoria build her fortune through drag racing and strategic financial decisions?
As one of the top female drag racers, her financial journey is as thrilling as her races. From high-profile sponsorships to career milestones, her wealth story is both inspiring and compelling.
Keep reading for an in-depth look into her earnings, financial decisions, and the key factors that shaped her success.
Alexis Dejoria Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Alexis DeJoria |
| Popular Name | Alexis DeJoria |
| Birth Date | September 24, 1977 |
| Age | 47 (As of March 10, 2025) |
| Birthplace | Venice Beach, California, USA |
| Nationality | American |
| Ethnicity | Mixed |
| Education | Frank Howley’s Drag School, Gainesville, Florida |
| Marital Status | Divorced |
| Spouse | Jesse James (m. 2013–2022) |
| Children | Isabella DeJoria |
| Dating | N/A |
| Siblings | Michaeline DeJoria, John Anthony DeJoria, John Paul DeJoria II, Michael DeJoria, Justin DeJoria |
| Parents | John Paul DeJoria, Jamie Briggs |
| Height | 1.73 m |
| Net Worth | $100 million |
| Source of Wealth | Drag Racing, Sponsorships, Investments |
What is the Net Worth Of Alexis Dejoria in 2025?
As of 2025, Alexis Dejoria’s estimated net worth is $100 million. Her wealth is primarily attributed to her successful career in drag racing, sponsorship deals, and personal investments.
Her financial status places her among the most influential female athletes in motorsports. Compared to other industry figures and related personalities, her wealth stands out, reflecting her dedication and strategic financial decisions.
Here are notable individuals and companies related to her career and financial journey:
- John Paul DeJoria
- Jesse James
- NHRA
- Kalitta Motorsports
- ROKiT Phones
- ABK Beer
- Stealth Motorsports
- Funny Car Racing Community
- Bella DeJoria
For insights into other financially successful individuals, explore the world’s wealthiest stars.
Alexis Dejoria Wealth, Salary and Financial Overview
How She Built Her Wealth Over the Years
Alexis Dejoria’s passion for speed began at a young age, influenced by her father, John Paul DeJoria, who introduced her to high-performance vehicles. She officially began her drag racing career in 2005, competing in the Super Gas category.
She quickly advanced through the ranks, securing her first major win at the Sportsman Nationals in Fontana, California. Her determination and strategic career choices led to her becoming one of the top competitors in the Funny Car category. These milestones significantly contributed to her financial success, establishing her as a force in the racing world.
Main Sources of Income Throughout Her Career
Dejoria’s primary income sources include:
- Professional Drag Racing: Her participation in the NHRA events brought consistent earnings.
- Sponsorship Deals: Partnerships with brands like ROKiT Phones and ABK Beer enhanced her income significantly.
- Business Ventures: Her investment in Stealth Motorsports further expanded her financial portfolio.
Her diversified income sources have played a vital role in sustaining and growing her wealth over time.
Her Career Highlights and Their Impact on Her Financial Status
Alexis’s career is marked by significant achievements, including becoming the first woman to record a sub-four-second pass in Funny Car racing. These milestones not only elevated her status but also attracted lucrative sponsorships.
Joining Kalitta Motorsports in 2011 was a turning point, offering her broader exposure and competitive opportunities. Her victory at the U.S. Nationals in Indianapolis in 2014 further solidified her reputation and boosted her financial earnings.
Sponsorships and Endorsements That Boosted Her Earnings
Sponsorships have been a crucial factor in Alexis’s wealth. Notable collaborations include:
- ROKiT Phones: A multi-year deal that featured branding on her race vehicles and merchandise.
- ABK Beer: Another significant partnership contributing to her financial strength.
These deals not only provided financial security but also enhanced her market presence in the racing community.
Key Financial Decisions and Investments
Alexis demonstrated strong financial acumen by investing in her own racing team, Stealth Motorsports, in 2009. This move allowed her to control her racing operations and maximize profits.
Moreover, insights from her father, a successful entrepreneur, likely influenced her investment decisions and financial strategies. This foundational knowledge helped her make informed choices in managing her wealth.
Challenges She Faced in Managing Her Finances
Despite her success, Alexis faced challenges, including a two-year racing hiatus and recovery from a crash in 2016. These events posed financial risks, but her strategic comeback in 2020 proved her resilience.
Managing her finances during periods of uncertainty showcased her ability to navigate economic challenges while maintaining stability.
The Role of Family and Personal Relationships in Her Financial Journey
Family has been a central influence in Alexis’s life. Her father, John Paul DeJoria, played a key role in shaping her financial mindset. Her marriage to Jesse James and subsequent divorce in 2020 also impacted her financial landscape, highlighting the importance of personal relationships in wealth management.
Balancing her personal and professional life, especially as a mother to Bella, required careful financial planning to ensure long-term security.
How She Plans to Sustain Her Wealth in the Future
Looking ahead, Alexis plans to continue racing while exploring new sponsorship opportunities. Her focus on building lasting partnerships and potential business ventures will be key strategies for sustaining her wealth.
Moreover, leveraging her extensive experience and reputation in the racing community will likely open doors for future investment opportunities beyond racing.
Conclusion
Alexis Dejoria’s financial journey reflects her resilience, strategic planning, and passion for racing. Her ability to overcome challenges and make informed financial decisions showcases why she remains a standout figure in the industry.
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